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Crown’s electric forklifts are utilized daily to securely ship warehouse goods and resources. The company’s comprehensive product line consists of power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental management and sustainability are a very important part of the Crown philosophy. Decades of thought leadership have enabled Crown to benefit consumers while enhancing the environment. ISO 14001 certification has been attained for business stewardship and environmental efforts in production. Crown has proudly achieved several awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American municipality known as New Bremen, Ohio, USA. The company has grown from a one-room outfit into an internationally prominent company, currently considered to be the seventh biggest forklift producer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later on that same year. At present, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke family to continue this position.
Now an internationally diversified company, Crown initially created temperature controls for coal burning furnaces, servicing a small client base. The production of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s head office presently remain.
By the year 1949, Crown moved into the production of rotators for antenna due the increased fascination with televisions at the time. The product was able to improve the image and signal quality. The company’s lucrative move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide need for TV antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its production to bring in the restoration of mechanical and electrical parts for private and government use in the early 1950's. After numerous successful bids inside a brief period of time, the company had built a highly regarded business in this field.
With such adaptability and success, Crown was able to diversify its production to embrace material handling equipment. Crown began the manufacture of forklifts and lift trucks in 1957. The company believed the industry needed a smaller line of top-quality quality forklifts. Crown promptly fashioned an exceptional range of modern equipment and swiftly grew to be the most rapidly evolving materials handling company with its collection of merchandise.
In 1966, Crown ventured outside of the US material handling market and into Australia. Sydney, Australia is home to the regional center of operations and currently leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering market leader today, supported by exceptional operations, solid sales and strong production operations.
In 1968, Crown established itself in the European market by acquiring an Irish production plant from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown began their first London operation located close by Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Crown at present has a huge network of Crown-owned and independently-owned dealers in various key international markets delivering a huge fleet of electric lift trucks. They are responsible for handling the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national marketing support to all of their sellers and sales personnel. Crown sellers and sales personnel are trained in-house in many disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global dealers and Crown-owned dealers effectively operate in nearly 100 foreign city environments.
The 6 USA production locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, building lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.