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Hyster is a global corporation that builds more than three hundred unique models of forklifts. However, it started as a manufacturer of lifting equipment as well as winches. Most of its production was concentrated in the Pacific Northwest and dealt primarily with the lumber and logging industry. A couple years after the 1st forklift trucks were invented Hyster became synonymous with quality manufacturing. Over the preceding 80 years Hyster has continued to get bigger and develop its product line. The expansion of its products coupled with its desire to stay service oriented has allowed Hyster to grow into the global participant it is now.
Hyster experienced major improvements through the 1940's and 1960's. In 1946, Hyster opened a plant in Illinois that was entirely devoted to mass producing trucks. This allowed Hyster to force its expenses down and, at the same time, offer a better quality product at industry competitive prices. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
The constantly varying needs of Hyster customers and Hyster's aptitude to continue to innovate led to rapid expansion throughout the 1950's and 60's. They began constructing container handlers in the United states in 1959 to meet with the ever expanding demand for transportation goods. In 1966, Hyster developed a system for enabling a lift truck to go both forward and backwards using the same pedal. This pedal was labeled the Monotrol pedal, which revolutionized the industry. Later in the decade Hyster opened a R&D centre in Oregon that was focused on improving the design and functionality of lift trucks. The centre is still one of the world's greatest testing facilities in the materials handling industry.
The 60's was characterized by rapid growth right through the whole materials handling industry. Due to this, Hyster considered it necessary to refocus its approach towards these developing mass markets. Thus, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to afford better quality at a more reasonable cost. A further expansion in manufacturing capabilities was necessitated by the demand in Europe for Internal Combustion Engine Trucks. To fill this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 80's Hyster continued to concentrate on developing industry leading lift trucks. The Hyster brand name was recognized throughout the world for its dedication towards excellence. This attention to excellence brought a lot of suitors for the business. In 1989, a large international corporation based in Ohio called NACCO Industries purchased Hyster and began an aggressive expansion strategy. NACCO promptly replaced the XL philosophy with a more driver oriented lift truck that focused on operator comfort, which is known as the XM generation of lift trucks.
The changing requirements of Hyster's valued clientele, led by improvements in supply chain management, required Hyster to constantly innovate and make investments in new production technology throughout the next few decades. Acquisitions and investments were made in the United States, Italy, Netherlands, and many other places all over the globe. All of these investments have made Hyster a global leader in the lift truck market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which consists of more than 300 assorted models of lift trucks.
